The HIV Boot Camp Translation (BCT) development process began on February 8, 2017 and the campaign launched in January of 2018. This project’s primary objective was to increase West Louisville (WL) residents’ health literacy and improve health outcomes related to HIV. Following a series of expert presentations on HIV, group activities, facilitated discussions, and voting exercises, the HIV BCT Community Advisory Council developed a normalizing campaign focused on promoting HIV testing among WL residents while reducing HIV stigma. The key campaign message was: We’re in control now. The campaign’s sub-messages were intended to highlight several benefits of getting an HIV test. Knowing your HIV status can help you protect yourself and others, can improve your chances of living a long, healthy life, and can give you peace of mind so you can enjoy the things you love.
Four distinct poster designs were created, each targeting different population segments (men, women, and general audiences). Each poster featured local landmarks, photos of local volunteers, general information on HIV, and a call to action. Our models were comprised of community members and public health students and professionals, and our photographer was Dr. Scott LaJoie. The campaign were disseminated inside of TARC buses, on bus shelters, at publicly accessible locations in WL, social media, and radio. The campaign culminated on National Black HIV/AIDS Awareness Day on February 7, 2018.
Funding Source: Jewish Heritage Fund for Excellence