The Depression BCT Community Advisory Council convened between April and October 2016 to address depression in West Louisville (WL).
Following an expert presentation on depression, facilitated discussions, and voting exercises, the Community Advisory Council developed a multifaceted health communication campaign called Depression is Real. This campaign was targeted towards African American residents of WL that suffer from depression. The goal was to increase referrals to and utilization of services for depression among WL residents. The key campaign messages were: Depression is real (main message); You do not have to suffer; You are not alone; and There are options to help you get better.
The Depression is Real campaign used multiple media platforms comprising the following: print materials with campaign messaging; TARC bus advertising; web and social media outreach; radio advertising and appearances (WLOU/WLLV); and community outreach. Four distinct poster designs were created and distributed at publicly accessible locations within the community, such as community centers, public libraries, Federally Qualified Health Centers, and barbershops/beauty shops. The campaign encouraged individuals to call Metro United Way’s 2-1-1 to get connected to a culturally competent mental health provider. The campaign was implemented between November 14, 2016 and December 31, 2016.
Funding Source: Jewish Heritage Fund for Excellence